The middle of summer brings opportunities for all. Your business strategies and systems are tested under the full load of the high demand of the cooling season, and so are the people. Our industry’s incredible people deserve hearty congratulations for providing an information, application and logistical system that plays an important part in delivering comfort to hundreds of millions of Americans every summer.
Social events on Facebook or an email about office repairs are unlikely to be relevant to a technical business decision, but how do you know what information is relevant? The world is chaotic (in the technical sense) and it’s nonlinear, nobody can tell for sure what data are relevant, or even know afterward whether they had all the relevant information when they made a decision that turned out right (or wrong).
For owners of independent HVACR companies, direct mail campaigns allow you to reach potential contractors you otherwise may have missed with your current marketing plan. Everything you send to your contractors must be clear and concise, visually appealing and influential in nature.
Direct mail remains the second largest advertising media vehicle outside of television. With the overwhelming majority of contractors opening almost all their mail and 79 percent of contractors acting immediately on direct mail versus 45 percent for emails, it’s clear that direct mail is a critical component of a local marketing plan.
As everyone is aware, there’s a pretty massive upheaval going on in distribution and supply chain. The source of this upheaval links to a name with the world’s longest, highest-volume river: Amazon. While it’s virtually impossible for any of us to disrupt or totally stem its flow, we can all learn how to compete with, or even learn from, the aptly named company’s online presence and strategies.
Kansas City, Mo. – Moblico, a data-driven marketing company, has announced that the cfm Distributors, Inc. weekly text campaign has earned an AMBIT Award from the Kansas City Data Marketing Association (KCDMA). AMBITs are awarded to organizations that show excellence in creativity and results by driving return on investment for the organization.
Finally, and at long last, we are entering a time of high growth. This information comes not just from anecdotal reports from distributors across the country but also from some pretty respected economists. While speaking to the National Association of Wholesale/Distributors Executive Summit, economist Alan Beaulieu of ITR Economics confirmed much of what distributors were noticing in their local territories: business is expanding.