Good time management for salespeople has been an obsession of mine for more than 30 years. In the last decade, I’ve helped tens of thousands of salespeople improve their results through more effective use of their time. Over the years, I’ve seen some regularly occurring patterns develop – tendencies on the part of salespeople to do things that detract from their effective use of time.
I think the best place to start with this topic is to ask: What are the goals for your sales team? It is hard to manage folks without everyone being on the same page and knowing what you expect from them. I am guessing that your goals are to grow sales and profits as much as possible by providing value to your customers. I would think that is the universal goal for almost anyone hiring a sales staff.
I recently had the opportunity to present “PR University: Building Your Business with Public Relations” to the HARDI Sales and Marketing Conference in San Diego. I was impressed with the audience’s interest, engagement and enthusiasm for the topic. And there’s a good reason for that. Because your industry, like others, is changing in significant ways, and PR can significantly help grow and protect your business.
Clichés are nothing more than overused and abused catchphrases that demonstrate your inability to contribute an original thought to the discussion, and few things drive me to drink like someone who speaks in clichés. To avoid having “air in the conversation,” you inexplicably present commonly used jargon without thought or remorse while ignoring the fact that your audience is looking at you the way a dog looks at a ceiling fan (visualize a blank stare up with drool coming from the corner of your mouth).
It’s an election year. We’re bombarded with political messages, press briefings and debates. The world has had the opportunity to observe Americans bickering, pointing fingers and displaying behavior that, if they were children, would result in an extended timeout or a trip to the principal’s office.
Do you say, “I want to be the biggest, baddest, most profitable wholesale supply house in my market,” but you’re unsure how to do it? The answer is simple, but the execution and implementation are what separate the winners from the losers.
I was recently meeting in our conference room with HARDI’s financial advisers to discuss investment strategies in light of the tumultuous start to the NYSE’s 2016. Unlike our readers, the assets of trade associations such as HARDI are not tied up in physical inventory but rather in financial reserves that serve two purposes.